last two brands under the same heading because the

 

Week or a fancy presentation – focused on the gaming culture and digital life. It is selling pieces usatimes.cc inspired by various video games – Doom, Counter-Strike, and most recently, Call of Duty: Modern Warfare.

AMBIOTEX

Sportswear is a branch of the massive fashion industry that’s often overlooked, even if much of the innovation in a matter of materials and designs comes from pieces of clothing designed with athletes in mind. One of the best examples is Ambiotex, a high-tech brand designed with activity in mind. It combines the latest in functi usanews.cc nal textile research with technology – its products come with integrated sensors that capture the vital parameters of the athlete and a TechUnit that can be attached to them simply and easily, with a magnetic contact. Plus, it comes with a smartphone app that stores and analyzes the collected data in real-time.

UNSPUN

Unspun is not your usual fashion brand – it describes itself as a “robotics and apparel” company. Their innovative approach to clothing takes the guesswork out of clothes sho news pping: they manufacture each and every piece of their clothing to the exact specifications of their clients. The company takes the clients’ measurements through their retail locations (they currently have shops in Hong Kong and San Francisco) and build the jeans to the clients’ exact specifications. Their ultimate goal is to reduce the fashion industry’s impact on the world through “automated, localized, and intentional manufacturing”, and to also make the best-fitting jeans on the planet.

INNOVATIVE MATERIALS

We’ll mention the last two brands under the same heading because they are innovating in the same area: materials.

One of them is Orange Fibers, a sustainable fabrics startup that happens to be located in Italy (the home of the tastiest oranges, by the way). Orange Fibers has created a new type of fiber made entirely from citrus juice by-products that would otherwise have gone to waste. The fabric spun from this string is silky and light, perfect for scarves, blouses, and other applications.

The other innovative brand that won the 2018 H&M Global Innovation Awards is Algalife that, as its name suggests, creates fiber from – you guessed it – algae. Their materials check every item off the list of the eco-friendly shopper: their product is chemicals and pesticides free, uses five times less water than the manufacturing of traditional textiles, relies on solar energy, it’s zero-waste, vegan, and completely biodegradable. In short, it’s perhaps the best type of clothing you can wear if you care about the world around you.